Memmo.me North American Expansion:

As the North American lead for memmo.me, I spearheaded the platform's entry into a competitive market through a blend of influencer-focused partnerships and tailored campaigns. By establishing strong connections with high-profile influencers, celebrities, and their teams, I expanded memmo.me’s visibility and appeal, ensuring it resonated with North American audiences. This project involved a hands-on approach to building relationships and crafting influencer campaigns that drove engagement and strengthened brand recognition across social channels.

Production Partnerships in Hospitality:

For various live productions, I secured unique partnerships with hotel and hospitality venues, transforming these locations into character elements that enhanced storytelling. By integrating the venues into the content, we added depth and authenticity to each project, enriching the brand experience for both attendees and online audiences. These partnerships didn’t just provide physical locations—they became essential elements in shaping the brand narrative, making each production memorable and highly shareable.

Sponsorships and Brand Collaborations:

In my work developing sponsorships, I focus on creating mutually beneficial collaborations that amplify a brand’s story. This includes projects with digital and social media campaigns, live events, and influencer activations. For example, through sponsorship partnerships, I worked to weave sponsor narratives seamlessly into live shows and content, ensuring they felt authentic and aligned with the audience’s interests. This approach has proven effective in elevating brands and reaching new audiences across multiple platforms.

From influencer partnerships to unique location collaborations, my approach to partnerships is all about expanding a brand’s reach and crafting authentic, engaging campaigns that drive lasting connections with audiences.